We diagonose sales problems and sales opportunity, helping to tune your sales engine, helping to scale sales by removing the problems, deflection and confusion, focusing sales processes that enable consistent long term sales growth
As B2B Software Sales Strategy Specialists we don't do anything else, you get undiluted expertise
We quickly identify the ROOT cause of sales problems and deliver a sales strategy that will compress your sales process. Make it more robust and more controllable
Turbo Boost Your Sales Engine
To own or work in a software company in todays business environment is a privilege many don’t appreciate. It can provide massive opportunity; if you get it right. The whole world is going digital, and it is the software sector that is taking us there.
Yet, when sales are not happening, and you are being squeezed with cash and profit problems, it can feel very different. It can be an all-consuming problem. One that will grab and suck up your attention.
When things are not going right, and you have tried and failed to solve the sales problems, where do you turn? Who do you trust? Do you call in one of the big consultancy companies? You might, but we all know that comes with a lot of baggage and an invoice that you could mortgage.
Sales Engine consultancy is a way to address your software sales frustrations no matter what they are, or where they reside. It has been designed from the ground up, specifically for the software sector.
It’ll look at your sales issues in an entirely new way and diagnose not just the problem but its root cause. The root cause of sales problems often don’t sit where you expect!
That’s where our specialist knowledge and unique approach comes in. By diving deep to the source of your problem we bring about short and long-term strategic improvements to your sales performance. We diagnose, then tune and finally boost your sales engine like any true expert should.
We don't expect from you any fanfare, and won’t waste your time, money or effort. We know what REALLY matters in software sales and why. We know “where the rubber hits the road” and we take you straight there.
"Gaining Software Sales Advantage"
You’ve got excellent software technology that makes a positive difference for your users. But you are not achieving the level of sales you believe you should. That hurts! We know because we have been there! However, what do you do?
If you knew the answer to increasing your software sales, then you would have already done it. If your sales management knew, it would not be an issue, as they would already be doing it.
Sometimes we need to stop and lift our heads to see the changes that have happened in society and the way that businesses interact. Not least of these changes is the exponential rate of change that now affects the software sellers. Both vendors and resellers. Despite a growing worldwide market for software solutions much of that demand is currently dominated by a few software companies. Just over 40% of the enterprise software market is owned by just four companies Microsoft, IBM, SAP & Oracle.
We have witnessed in the past 25 years a massive change in the way software is sold. The greatest change has happened in just the past five years. Future Agenda who explore the key issues facing businesses and society over the next decade reported in their 2025 study that 72% of customers prefer to self-service. Their report also identified that 85% of customer relationships will have no human interaction in 2020.
However, higher value software sales automation can only go so far. Despite the increasing role of digital marketing in the sales process and the compressed human-to-human process, salespeople still play a critical role. It's difficult to imagine that large corporates will be willing to spend time and money without some human interaction.
These recent changes provide software companies that are willing to adapt, the opportunity to build brand and increase their competitive advantage. In an increasingly digital marketing engagement process, consumers will increasingly prefer those brands that offer a more satisfactory emotional engagement and satisfying human-to-human sales process.
The way companies buy software has undergone massive change. What once worked in the past is not now as effective. What was “good enough” in the past is probably no longer “good enough”. Winning deals is tougher. Much tougher.
The bar of competition has risen. There are no prizes in sales for second place. It's first place, or you are nowhere. Your sales process needs to engage and build a deeper sense of emotional connection with consumers. We identify and then implement the changes that needed in your sales operations so can compete more effectively in selling technology in the modern digital world.
The Sales Engine diagnostics health check, provides an independent assessment to identify the good, bad and the ugly within your sales organisation.
The end deliverable is a scorecard with recommendations that considers critical areas of your sales process and sales tools, helping you isolate the actual points of failure and to identify growth opportunities.
The health check takes four weeks elapsed time and costs £20,000 plus expenses
Even ambitious and successful software companies can miss reaching their full potential because of a failure to build a high-performance sales operation.
The right sales structure, early and accurate measurements, appropriate incentives, clear reporting processes and policies are all part of that sales conundrum.
Many companies fail to achieve sales targets resulting in high turnover of staff because they have the wrong mix of leadership and sales skills specific to their goals
As part of our sales transformation service, we identify the root cause of problems, providing solutions and tools to quickly focus sales performance. We also help you scale globally your established products
We jointly scope and agree your sales transformation priorities for a fixed fee of £60,000 plus expenses
Boss Non-Executive Director (NED) leadership provides the opportunity to leverage our experienced Board Level expertise for short or long term creative contribution, providing independent sales oversight and constructive challenges specific to the Sales function of your Company.
Boss NED’s bring independent judgement and advice regarding sales issues and execution of sales strategy, sales performance and sales resources.
Key areas of focus and value the Boss NEDs can bring to your Sales origination include:
The Boss NED sales service is £3,000 monthly plus expenses for a minimum of three months. Providing up to 16 hours of NED service and support monthly.
Boss can help de-risk your sales hire process, by helping develop targetted job specifications that will have the best impact to achieve your sales goals.
Boss help develop sales routes to markets, engagement models and best ROI sales resources to achieve your business plans
The end deliverable ensures all sales strategies and options are considered, to work out the lowest cost and risk engagement model that should generate the highest level of sales execution. (de-risk the sales execution model and ensure only qualified sales candidates are interviewed.
The sales engagement and vetting process takes an estimated eight weeks elapsed time and costs £7,000 plus expenses
Sales Engine provide sales expertise and proven tools to fix sales issues and develop long term bankable revenues and profits.
The inspiration behind Sales Engine was our noticing a gap in the market regarding Board Rooms wanting access to independant Executive Sales Leadership who can come in and quickly bring solutions to resolve issues within their sales process, removing deflection and confusion, enabling issues quickly resolved that transformation long term sales growth.
Mark Edwards and Michael Veenswyk took the joint experiences they had to develop a process to create Sales Engine exclusively for B2B Software companies. Applying both sector knowledge and sales expertise to create something powerful.
When we meet, we will jointly define what is success for you and how we will measure it. We also offer Success packages that support the adoption and implementation of your Competitive Space solution. Ask us about this when we meet up.
You’ve got excellent software technology, a solution that can make a big difference for users. But you are not achieving the level of sales you believe you should. The programme is based on our own proven tools to diagonise and resolve your sales issues.
We offer a range of Sales enhancement services, from sales business diagnostics, Non Exec Director NED support, Sales planning and lots more. We meet with you to understand your challenges, goals and needs, and then provide a scope of services to meet your needs.
"Everything should be as simple as possible, but no simpler" - Attr Albert Einstein.
So we do not deliver 100 page reports to "justify" our price. Our value is in providing no nonsense focus and delivery to enable sales execution, identifying and isolating issues affecting sales performance and goals, focusing on growth plans, and assisting to enable your company to execute sales performance.
Simply by contacting Sales Engine, we will contact you to take you through a quick set of qualifying questions and if you fit our client profile arrange for a face to face meeting. Email her at: firstname.lastname@example.org
Following our own philosophy, we keep the sales diagnostic health check process as simple as possible. We are paid to deliver results, not per word or page. It typically takes 4-6 weeks.
Score card of sales, revenue, profit, forecasting, customers, partners, rep performance, channel models, cost of growth, scale strategies
Score card deep analytics of the good, bad and ugly
Document score card output, present findings, prepare recommendations
Present the findings and recommendations
Sales Engine is part of the Boss Partnership, delivering sales leadership to customers in Europe, the North America's and Asia Pacific. Exclusive for the software tech industry the Boss Partnership has helped customers realise hundreds of millions of dollars of retained benefits for over 20 years. Our single focus is to help customers resolve sales issues, to enable long term consistent sales growth
Assisting companies to drive increased revenues, profits, customers, industries and markets requires a deep understanding of all aspects of the sales process. Sales Engine brings together experts in all areas directly affecting sales processes and sales growth, including Sales, Marketing, Competitive Positioning, Management Drivers and Equity/Finance.
Executive Heads of the Boss Partnership include
Expertise - Finance and Equity
Expertise - Management Drivers
Saving you time and effort, we are able to quickly increase revenues and profits.